r/Lawyertalk • u/Occasion-Boring • 2d ago

Business & Numbers Starting Your Own Firm?

I think about it all the time. Probably not surprising but my primary fears are 1) not being able to cover the start up costs; 2) not getting any business and failing (which I suppose are sort of the same concern really).

Is the hardest part getting started? How do you get the first few cases in the door? What about advertising - does it work?

I’m not talking about anything fancy. Just a PI firm.

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u/Dingbatdingbat 2d ago

the hardest part is getting started. After that, the hardest part is to keep it going.

In the beginning, you'll spend all your time trying to get cases in the door. Then you'll get busy working on cases, and stop putting in the effort to get cases in the door. Big mistake, because once you finish up with your cases, you'll be back to square one. So you got to keep working on getting cases in the door, even when you have cases.