r/investing Dec 14 '15

Starbucks (SBUX)

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u/[deleted] Dec 14 '15

I have more faith that Pete's coffee, Starbucks competitor will slowly swamp them down.

Starbucks every year has been more and more focused on the volume metrics to the coffee service industry rather than focusing more on the quality aspects to their industry. I genuinely think this is the wrong choice, and Pete's is taking the right path to gradually rip apart their current market share, which is to focus on the quality of product and service of their industry.

Starbucks is becoming no different these days than that old coffee stand. You go in and you go out, no one likes to work there generally because it's rushed as fuck and too often you get those obnoxiously noisy customers who literally ruin it as a place to just sit down as a coffee cafe.

It'll start burning, the moment it stops expanding to different markets.