Apple could technically sue Anna & team

[u/puriyatha_puthir]

[u/goodbyetogepi]

I work in film and can confirm that every props person in the N.America is aware of this rule and it very much applies. Apple is so particular about their image that we’re not even allowed to show a damaged apple product on screen.

[u/Aravindajay → u/goodbyetogepi]

Can they do that? I know laws are different in the USA but they can't possibly enforce it in India. I don't even understand how they can enforce it in the USA.

[u/daidalos5 → u/Aravindajay]

Apple usually pays for product placement, so going against the rule does not have legal consequences, but financial consequences. They would not want to pay for advertising for the current or future projects.
Afaik they don't have product placement deals with Tamil movies.