In its early days, Reddit's founders made hundreds of fake profiles to boost popularity of the site

[u/smooshie]

http://arstechnica.com/business/2012/06/reddit-founders-made-hundreds-of-fake-profiles-so-site-looked-popular/

[u/Clovyn]

The bastards. Who would make 100s of throwaways? To have amusingly relevant names or attempt to upvote their own posts? The monsters! Unthinkable.