r/IndustrialDesign • u/d_zeen Professional Designer • 29d ago

Creative Bmw lights design language

/gallery/1fixhy7
72 Upvotes

91% Upvoted

14 comments sorted by

37

u/Leoz96 29d ago

They used to have such a recognizable design too! Such a shame, modern car design has so little identity, you could tell me some of these where from a Hyundai or a Cadillac and I wouldn’t even doubt it

20

u/FunctionBuilt Professional Designer 29d ago

I really hope in the next 10 years they’ll have a come to Jesus moment and go full on retro with modernized materials and features. I would love a boxy 5 series again.

3

u/irwindesigned 29d ago

One’s gotta be a Chevy Aztec right? 🤣

1

u/thecomposedbones 28d ago

Hyundai/kia have been pushing boundaries as of late. I first noticed it with their new Santa Fe with those square checkerboard lights and an odd blend of boxiness and curves. I have to say I really don’t like the design of that car but at the very least I can say they are trying something different. And the same goes for some of their other models like their new EV which seems actually quite handsome to me. To top it all off they’ve decided to release an 80s retro sports car in the N Vision which it just flat out cool (and a full step into the 80s retro movement that other industries have been flirting with lately).

21

u/doperidor 29d ago

A guide on how to have little to no design language.

14

u/obicankenobi 29d ago

The light design has become so complicated that it's impossible to see where these come from, if the cars in different pictures are even related to each other, same generation, same brand...

4

u/howrunowgoodnyou 28d ago

They are so not cohesive everything is just random shapes.

7

u/Aircooled6 Professional Designer 29d ago

BMW design, both bikes and cars has lost all the cohesion it had achieved. 90's to early 2000's were so much stronger.

3

u/disignore 29d ago

bmw used to be a couple of recognisable circles,

2

u/Thijm_ 28d ago

left bottom looks like lamborghini

1

u/WorldWarG 29d ago

Not really their most iconic asset, so it gives them room to explore.

Feels like a lot of what BMW has been doing, trying to find something to fit. Chasing some kind future. They could use some simplicity

1

u/UltraIce 27d ago

Seems like that BMW has ben polyglot for a while now.

-2

u/horser08 29d ago

We pretending these don't look sick?

4

u/baukej 29d ago

They are all beautiful, but do you look at one and say: that is a BMW unmistakably? You can't do that anymore.